People go online for three reasons. To
connect with other people, to be educated, and to be entertained. When building
your social media strategy make sure that you are fulfilling all of these. Although
you may find running a business and building your social media following
stressful, it’s where your customers are! It is important that you are building
a social media strategy that will effectively and efficiently reach as many
potential customers as possible. Before you start building your Social Media
presence there are 5 points to keep in mind:
1. Be
Available
Not only do people learn about businesses
through social media, they also want their questions about your products of
services answered in a timely fashion. With this in mind, it is important that
you set expectations for your customers, outlining when you are available to
answer questions on your social media sites. One way is to make a “available to
reach time” for questions to be answered (9am-11am for example) within during
normal business hours. That way you can glace at your computer for an hour or
two and reach maximum clients.
2. Consistency
Consistency is key to building a loyal customer
base on social media. So many people start off posting multiple times a day but
over time, start drifting off. Also, if you say you will be available to answer
questions during certain times doing the day, make sure that you are following
through on your promises. Just as in any aspect of business, you are only as
good as your word so be consistent and reliable.
3. Don’t focus on all platforms
You can’t be everywhere at the same time.
After all, you do have a business that you need to focus on and social media
can be very time consuming. If you focus on using too many platforms, your
social media strategy will not be effective. Start with one, like a Facebook page or Twitter.
Your customers will notice the high
level of customer service they receive on those platforms. You can always add
another platform once you get comfortable with the one you are currently using.
4. Promote products in creative
ways
Every business is on social media. Most of
them use social media to post special or promotions and leave it at that. If
you want to create an effective social media presence you need to think outside
the box. The reason for being on social media is to RELATE to customers, not
ANNOY. People are more likely to refer their friends to businesses that are
generating awareness. Stop trying to sell, instead, help people buy. Some great
examples are photos of your business, behind the scenes actives in your
business, and blog posts on past events that your company has been involved
with. Think outside the box.
An effective social media strategy needs to
be organized. At the start of every week, take ten minutes to write out a list
of topics that you can generate content for social media with. Using this
tactic you will avoid having to think about possible content that you want to
post and instead will be ready to get your content out there for everyone to
see.
Follow these steps and comment below on how it's changed your business' social media!
Have a great one,
Randy Delling
Social Stride
P.S.
Go "like" us on Facebook!
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