If you are a long time owner of any
sort of company, you may wonder why your traditional marketing efforts are not
working like they did in the past. With usage of internet and mobile
applications on the rise, your customers are not responding to broad advertisements
that they hear on TV or radio, or read in newspaper or magazines. Consumers
today are more informed and want to be engaged and build a relationship with
the brands that they love. There are many reasons for the demise of your
companies traditional marketing efforts, here are the Top 5
1. Traditional Marketing is not personalized
Traditional marketing is about producing one advertisement
that caters to everyone that it reaches (while spending a ton on $). The
content of those ads are NOT personalized and when advertisements come on, people
tune out. Traditional marketing does not take into consideration the specific
needs and wants of each individual customer. Today, we need to market to each
individual separately. When customers are engaged with your company, they leave
a trail of clues as to what they are most interested. Companies today
should be using all of the information there customers give them and
implementing it through individualized content in the form of social media
posts, videos, e-mails, articles, etc. The days of guessing what your customers
want are over, so why is your company still advertising aimlessly, instead of
individualizing you marketing?
2. Traditional Marketing does not
promote interaction with customers
In the past,
your marketing department would come up with an advertising campaign, roll it
out to the public, then sit back and wait for customers to call or come in.
With the way buyer behavior has recently change, you simply cannot just sit
back and expect customers to come to you without interacting with them. Your
customers expect you to be there and expect a quick response when they have
questions. Marketing in 2015 is a great way to communicate with your customers
and gain insight about your customers. Don’t just sit back and expect this
generation of consumers to come running to you.
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3. Your customers have more resources
10 years
ago, using traditional marketing tactics, your marketing department played the
role of the expert. Due to a lack of information back then, the customer
usually took your word because that was all the information they had. But in todays changed marketing environment, consumers can easily gain information about
your brand through review sites, social media posts, and blogs. Even better,
this content is coming from and unbiased source, their peers. So not only do
they read what you have to say about your brand, but also read about that other
consumers have to say about your brand.
Taking that into consideration, your company not only need to generate
great content, but also need to promote the content that your customers are
saying about you and insuring that the customer experience is a great one.
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4. Your traditional marketing is
temporary
With
traditional marketing, your ads only last as long as you keep paying for them,
but the internet has change the lifespan of your marketing to FOREVER. When you
use content marketing, whatever you post is a marketing asset that will
generate new business FOREVER. I like to think of Traditional marketing as
leasing an apartment and content marketing as buying a house. Content marketing
is an asset that will last forever. Keeping this in mind, with content
marketing, you have to make sure that the message that you are sending is
consistent. If your consumer finds a post or article form 2010 and its
different from the messaging you are sending in you most recent post or
article, your customers will get confused about what your company actually
stand for.
Technology
has changed the way that your customers shop for products and service.
Traditional marketing is dying but your company can use content and context
marketing to engage with your customers and create a pleasant buying
environment. Worth a try, eh?
For more
information please visit our NEW website www.socialstride.org and like us on Facebook https://www.facebook.com/pages/Social-Stride/642974392492344?fref=ts
Randy Delling
Social Stride
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