Let’s
face it fellow small business owners: the amount of information available to
your customers today has deemed your traditional marketing efforts completely
ineffective. When customers want to
buy something they are more likely to talk to their peers or ask opinions on
social media before they come to you. With this information shift, we as
business owners need to take advantage of the power of the consumer. In today’s
world, the consumer can be a better marketer that the marketing staff that you
employ 9-5.
Here
are 5 things that your customers can do for you that your marketing department
can’t.
1.
Fully Understand Your Buyers Needs
Nobody
understands the wants and needs of your customers, like your customers. This
may seem obvious, but most business owners today forget to ask for the opinion
of their loyal customers. Encouraging customers to give their opinions on your
products and service not only provides valuable insight as to what you are
doing right, what you are doing wrong, and what they want to see next.
Encouraging customers will also help them to understand, just how important
their opinions are to the success of your business.
2. Truly
Connect With Your Potential Customers
90% Of
Customers say buying decisions are influenced by online reviews. This
statistic is proof that there is no more important source that the voice of the
consumers peers! Before stepping foot
into your business, customers trust their peers to give them a full and
unbiased opinion of your products or services. As much as you try and delight
your customers, your marketing and sales department can never connect with them
on the same level their peers can.
3.
Exponentially Boost Your Social Reputation
When
you look at the current state of your businesses’ social media accounts, it is
likely that you feel your current efforts are not enough. There is nothing you
can do to change your social reputation faster that your customers can. Have
your heard of the term trending? Well topics don’t trend because
4.
Help To Penetrate New Markets
Are most
of your customers from a certain geographic area, or a certain demographic? If
you answered yes and still don’t feel your marketing tactics are working,then
it is likely that you are not utilizing the reach of your customers on social
media. Your customers and thousands of friends and followers that could potentially
be getting your message, most of which are of the same demographic. The best
way to get your customers reaching out to their friends and followers, is to
create great content. Generate great content that your customers can’t help but
share with the world!
Thanks
For Reading!
Randy
Delling
Social Stride
Checkout Our New Website www.socialstride.org
Follow Us On Twitter! https://twitter.com/StrideSocial
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