Three Tips To Inspire your Millennial Workers

As a millennial myself, it’s hard to write an article telling baby boomers how we need to be treated. I mean, why take me serious? Aren’t I just asking you to cater to us so we don’t need to work and grow?

No.

The thing is, baby boomers tend to think young workers aren’t inspired. I can’t tell you enough how much we KNOW you think technology made our lives way easier and we probably wouldn’t have been able to get where we are if we had it the way the boomers did.

They also didn’t have to have over a 3.5 GPA to get anywhere in life. That is the minimal requirement for anything.

Back to my original topic, your millennial workers do want challenge. They are very creative, because creativity is highlighted everywhere they go (thanks to that crazy technology stuff), and they want to be the best.

www.Millennial2020.com

If your business isn’t changing to work with both generations, your millennial will become robots to whatever you tell them to do and your business will start to decline. As hard as it may be to accept, a millennial will NEVER think like a baby boomer. Stop trying to change and mold.

As you cater to their creativity, you still hold reign. All you need to do inspire.

Give Feedback Regularly

Honestly, so many young people have it in their heads that their boss will never see them as an equal in the company to a baby boomer. Most people who’ve been with a company over 10 years get feedback, try it for a day, shake their head and go back to thinking they know how to run the office. A millennial, when given feedback, WILL change. A simple “thank you” does the job most of the time, and your youngsters can handle constructive criticism better than anyone. Let them know you reward hard work and they will want nothing more.

Share Ideas with Them and Give them Opportunities for Idea-Implementing 

Invite the youngsters to more meetings. They probably want to sit in on the big-wigs talk, and they want to feel important. On your end, they will be most active when implementing new ideas, not to mention have ideas of their own. Ask regularly what ideas they have, and if they have a good one, allow them to work on it. Google is a great example: they allow team members to work on whatever they want on a regular basis. It allows them to feel in control while boosting innovation.

Complete win-win.

Allow work-life balance and flexibility

Some of the greatest companies of our time allow unlimited vacation time, travel time, and the opportunity to where from anywhere. This may sound ridiculous to give them so much freedom, but provided their great performance, why not work from home if possible? You can still have constant communication, and a millennial honestly couldn’t ask for a better day than sitting in sweats and making money. Vacation time can give given without being taken (millenials are in tune with school and other debts after they get a job), but freedom is the best feeling.

A millennial who feels encouraged, inspired, and free at work=a loyal and hard worker.

4 Tips on Using Pinterest for your Business

Pinterest is the 2^nd largest social source of traffic=people love Pinterest.

This means, although Facebook and Twitter are great/amazing/easy/whatever else, you NEED THIS. 

According to research, 50% of business occurs after 3.5 months of posting, which means it’s worthwhile to pin!

You may think your business doesn’t need to pin because you aren’t selling clothes, shoes, or anything tangible. This thinking is very outdated!

Check out these features of Pinterest and great tips to get your business thriving!

1. Make Rich Pins

This means, when you click a pin for information, the Pin includes extra information on the pin itself.

There are 6 types of “rich pins:” app, place, movie, recipe, article, and product.

App Pins: include an install button, so Pinners can download without ever leaving Pinterest.

Place Pins: a map, address, and phone number of business is provided.

Article pins: Include headline, author, and description of article.

Product Pins: Include pricing, availability, and location to buy while providing notifications of price drops.

Recipe Pins: Include the entire synopsis of recipe and cook time!

Movie pins: Include Ratings, cast, and reviews.

For those not very technical (like myself), check out this site on how to create rich pins:

  Click HERE

2. Know Photos

·      Clear, clean product images that are natural are usually pinterest-worthy.

·      Images without faces usually are repinned, 23% more

·      Pins with multiple dominate colors are pinned more, so stay colorful (red-orange hues get about twice as many repins as blue-green)

·      Taller images are more likely to be repinned and images should be close to the maximal image size of 763 pixels

      3. Pin when your Audience pins

Timing is everything. If your customers pin when they are going to bed, as an evening time-waster, pin 6-11pm. That, along with 2-4pm, works well for most pinterest boards. However, if you are a business blogger, you may want your article pins before and after lunch hour, and 3-5pm when business workers are browsing the interest before leaving work.

      4. Sell the Lifestyle

Inspire your audience, don’t just sell to them. This is the whole reason to use pin. Great pinterest boards compliment their product by being subtle that they are selling, while inspiring your audience to feel the need of having your product in their life. Know who you are selling to, what those people want, and be a friend with great pin ideas. The selling will sell itself.

Not every pin should be a product; you want a board of amazing content. Your product pins should shine a little brighter, and you will sell. 

This is just a little PINspiration for you to understand the beauty in this social media platform. It should not be ignored; every type of business can use it.

Thanks for reading,

Lana Sache

Social Stride

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Two Reasons Your Social Media Is Slacking

The reason you are reading this doesn’t matter. Whether you are starting your own car detailing company or the next Kim Kardashian look-a-like model, you probably need some help online.

I could have titled this: How to get 1,000 twitter followers a day, and I may have reached the same crowd.

Good.

I need the people looking for numbers…the people ALMOST willing to throw away money to have it! The numbers you can buy on the black market of social media most likely will have profiles that look like this:

Or

If you know how hashtags work you know the first two things he highlighted were FUTURE and NO. You mean, no future? Oh the jokes I could make about Proudly, SMD, and No Future.

  

That, along with a few thousand XXX profiles (no joke) and….

 

a ton of useless eggs. If that suits your needs, throw your money away for a number! Your schoolgirl popularity contest via the Internet will do you and your business no good.

So, how do you get real, human, followers?

Content and Sustainability.

1.Content

What you write has to be:

a.     Original

Even if you are the millionth person to write about fedora hats, there’s something in that head of yours that will bring people running to your page. Maybe it’s “how to wash your fedora hat” and pair it with whatever you REALLY want to write.

The reason I didn’t title this “How to get 1,000 twitter followers a day” is because that’s been used about 32,800,000 times (thanks Google). https://www.google.com/#q=how+to+get+1%2C000+twitter+followers+a+day

Even though what I’m writing can easily make that happen, I can’t cross my fingers for 1 out of 32,800,000. I have to be original. Now, go copy and paste MY title. J

b.     Personal

Honestly, people want to know YOU. It’s a weird feeling to put yourself out there online to strangers, but that’s what people like. A decade ago, everyone could hide behind their computer screen and be whoever they wanted. Now, you have the gift of being the REAL you, and have millions of people love exactly that!

Even if you are a small business owner, people want to know the passion you have!

2. Sustainability

Sustainability: “Strengthen or support physically or mentally.”

By sustainability, I mean be quick to respond, be patient, and continue regardless.

·      When you get a comment or email, respond within a few hours. Or, if you have a large business, having a online webinar people can attend at a specific time to ask questions is a great way to become personable. Make yourself available.

·      Be patient with the humans; they are only humans. They’ll follow back eventually (if your content is useful).

·      Continue posting even if progress is slow. In this day and age, the marketability online is too huge to look past. You honestly don’t have a choice.

Post smart, be patient, and be you. That’s the main thing. It may be frustrating, but not only do you have endless opportunities, you don’t have to spend thousands to reach thousands.

Get yourself a coffee, watch inspirational videos, come up with ideas, and just write.

-Lana

Social Stride

P.S.
What do you think? What aspects make a great blog/social media following? Leave your comments and questions below!