Showing posts with label consumer. Show all posts
Showing posts with label consumer. Show all posts

Monday, April 27, 2015

Three Tips To Inspire your Millennial Workers

As a millennial myself, it’s hard to write an article telling baby boomers how we need to be treated. I mean, why take me serious? Aren’t I just asking you to cater to us so we don’t need to work and grow?

No.
The thing is, baby boomers tend to think young workers aren’t inspired. I can’t tell you enough how much we KNOW you think technology made our lives way easier and we probably wouldn’t have been able to get where we are if we had it the way the boomers did.
They also didn’t have to have over a 3.5 GPA to get anywhere in life. That is the minimal requirement for anything.

Back to my original topic, your millennial workers do want challenge. They are very creative, because creativity is highlighted everywhere they go (thanks to that crazy technology stuff), and they want to be the best.
www.Millennial2020.com


If your business isn’t changing to work with both generations, your millennial will become robots to whatever you tell them to do and your business will start to decline. As hard as it may be to accept, a millennial will NEVER think like a baby boomer. Stop trying to change and mold.

As you cater to their creativity, you still hold reign. All you need to do inspire.

Give Feedback Regularly
Honestly, so many young people have it in their heads that their boss will never see them as an equal in the company to a baby boomer. Most people who’ve been with a company over 10 years get feedback, try it for a day, shake their head and go back to thinking they know how to run the office. A millennial, when given feedback, WILL change. A simple “thank you” does the job most of the time, and your youngsters can handle constructive criticism better than anyone. Let them know you reward hard work and they will want nothing more.

Share Ideas with Them and Give them Opportunities for Idea-Implementing 
Invite the youngsters to more meetings. They probably want to sit in on the big-wigs talk, and they want to feel important. On your end, they will be most active when implementing new ideas, not to mention have ideas of their own. Ask regularly what ideas they have, and if they have a good one, allow them to work on it. Google is a great example: they allow team members to work on whatever they want on a regular basis. It allows them to feel in control while boosting innovation.
Complete win-win.


Allow work-life balance and flexibility
Some of the greatest companies of our time allow unlimited vacation time, travel time, and the opportunity to where from anywhere. This may sound ridiculous to give them so much freedom, but provided their great performance, why not work from home if possible? You can still have constant communication, and a millennial honestly couldn’t ask for a better day than sitting in sweats and making money. Vacation time can give given without being taken (millenials are in tune with school and other debts after they get a job), but freedom is the best feeling.

A millennial who feels encouraged, inspired, and free at work=a loyal and hard worker.



Thursday, April 23, 2015

4 Tips on Using Pinterest for your Business

Pinterest is the 2nd largest social source of traffic=people love Pinterest.

This means, although Facebook and Twitter are great/amazing/easy/whatever else, you NEED THIS. 
According to research, 50% of business occurs after 3.5 months of posting, which means it’s worthwhile to pin!
You may think your business doesn’t need to pin because you aren’t selling clothes, shoes, or anything tangible. This thinking is very outdated!

Check out these features of Pinterest and great tips to get your business thriving!

1. Make Rich Pins
This means, when you click a pin for information, the Pin includes extra information on the pin itself.
There are 6 types of “rich pins:” app, place, movie, recipe, article, and product.
App Pins: include an install button, so Pinners can download without ever leaving Pinterest.
Place Pins: a map, address, and phone number of business is provided.
Article pins: Include headline, author, and description of article.
Product Pins: Include pricing, availability, and location to buy while providing notifications of price drops.
Recipe Pins: Include the entire synopsis of recipe and cook time!
Movie pins: Include Ratings, cast, and reviews.
For those not very technical (like myself), check out this site on how to create rich pins:


2. Know Photos
·      Clear, clean product images that are natural are usually pinterest-worthy.
·      Images without faces usually are repinned, 23% more
·      Pins with multiple dominate colors are pinned more, so stay colorful (red-orange hues get about twice as many repins as blue-green)
·      Taller images are more likely to be repinned and images should be close to the maximal image size of 763 pixels

      3. Pin when your Audience pins
Timing is everything. If your customers pin when they are going to bed, as an evening time-waster, pin 6-11pm. That, along with 2-4pm, works well for most pinterest boards. However, if you are a business blogger, you may want your article pins before and after lunch hour, and 3-5pm when business workers are browsing the interest before leaving work.

      4. Sell the Lifestyle
Inspire your audience, don’t just sell to them. This is the whole reason to use pin. Great pinterest boards compliment their product by being subtle that they are selling, while inspiring your audience to feel the need of having your product in their life. Know who you are selling to, what those people want, and be a friend with great pin ideas. The selling will sell itself.

Not every pin should be a product; you want a board of amazing content. Your product pins should shine a little brighter, and you will sell. 



This is just a little PINspiration for you to understand the beauty in this social media platform. It should not be ignored; every type of business can use it.

Thanks for reading,

Lana Sache
Social Stride

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Friday, April 17, 2015

How to: Easily Convert Followers Into Paying Customers

When you first started on social media, you looked to get as many followers as you could. You probably followed everyone back, reached out and engaged.
As your platform and business grows, it’s harder to sell and manage your accounts, but it’s still the simplest and most useful way to grab loyal customers.

Loyal. This is the keyword.

First, think about what makes a relationship loyal, then translate that into your accounts.

Here’s some simple tips:

1.    Communicate and take their advice


It’s great you got followers and did the work it took to get those. But, the more people=more noise. You may get a ton of complaints and suggestions, but don’t overlook them! If suggestions become redundant, fix it and LET THEM KNOW! Tell your followers you heard them and are making changes.
If you get a great idea from one person, give that person a shout out! If you become their internet friend, they will eventually become a loyal paying friend.



2.    Create exclusive deals for followers

Not only does this help track your sales coming from followers, they will feel the URGENCY to buy your product. Constant specials on social media will actually devalue your company, but when used at the correct time for the right length of time, it will create desire.
How?

  1. Coupons and promotions with specific codes
  2. Referral program offers for 
    1. Shares
    2. Likes
    3. New Customers
  3. Create a #hashtag!


3.    Share Customer Testimonials

Share, share, share! No, also PROMOTE! Nowadays, everyone looks at reviews to decide which restaurant to go to, or brand of vitamin to choose, or any other service they use. Every company should have great customer testimonials highlighted on their sites and updated often!

Another great idea is if you have a blog (if you don’t, go get one!), interview a loyal customer on their experience and your products. Any way you can put a happy face to a happy comment, you’ll generate more happy customers.

As you can see, there are simple steps to amp up your online marketing campaign. I'd love to hear how this article has helped your company! Please comment, shout out, and share :)
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Have an amazing day,
Lana Sache