How to: Easily Convert Followers Into Paying Customers

When you first started on social media, you looked to get as many followers as you could. You probably followed everyone back, reached out and engaged.
As your platform and business grows, it’s harder to sell and manage your accounts, but it’s still the simplest and most useful way to grab loyal customers.

Loyal. This is the keyword.

First, think about what makes a relationship loyal, then translate that into your accounts.

Here’s some simple tips:

1.    Communicate and take their advice

It’s great you got followers and did the work it took to get those. But, the more people=more noise. You may get a ton of complaints and suggestions, but don’t overlook them! If suggestions become redundant, fix it and LET THEM KNOW! Tell your followers you heard them and are making changes.

If you get a great idea from one person, give that person a shout out! If you become their internet friend, they will eventually become a loyal paying friend.

2.    Create exclusive deals for followers

Not only does this help track your sales coming from followers, they will feel the URGENCY to buy your product. Constant specials on social media will actually devalue your company, but when used at the correct time for the right length of time, it will create desire.

How?

1. Coupons and promotions with specific codes
2. Referral program offers for 
1. Shares
2. Likes
3. New Customers
3. Create a #hashtag!

3.    Share Customer Testimonials

Share, share, share! No, also PROMOTE! Nowadays, everyone looks at reviews to decide which restaurant to go to, or brand of vitamin to choose, or any other service they use. Every company should have great customer testimonials highlighted on their sites and updated often!

Another great idea is if you have a blog (if you don’t, go get one!), interview a loyal customer on their experience and your products. Any way you can put a happy face to a happy comment, you’ll generate more happy customers.

As you can see, there are simple steps to amp up your online marketing campaign. I'd love to hear how this article has helped your company! Please comment, shout out, and share :)
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Have an amazing day,

Lana Sache

Two Reasons Your Social Media Is Slacking

The reason you are reading this doesn’t matter. Whether you are starting your own car detailing company or the next Kim Kardashian look-a-like model, you probably need some help online.

I could have titled this: How to get 1,000 twitter followers a day, and I may have reached the same crowd.

Good.

I need the people looking for numbers…the people ALMOST willing to throw away money to have it! The numbers you can buy on the black market of social media most likely will have profiles that look like this:

Or

If you know how hashtags work you know the first two things he highlighted were FUTURE and NO. You mean, no future? Oh the jokes I could make about Proudly, SMD, and No Future.

  

That, along with a few thousand XXX profiles (no joke) and….

 

a ton of useless eggs. If that suits your needs, throw your money away for a number! Your schoolgirl popularity contest via the Internet will do you and your business no good.

So, how do you get real, human, followers?

Content and Sustainability.

1.Content

What you write has to be:

a.     Original

Even if you are the millionth person to write about fedora hats, there’s something in that head of yours that will bring people running to your page. Maybe it’s “how to wash your fedora hat” and pair it with whatever you REALLY want to write.

The reason I didn’t title this “How to get 1,000 twitter followers a day” is because that’s been used about 32,800,000 times (thanks Google). https://www.google.com/#q=how+to+get+1%2C000+twitter+followers+a+day

Even though what I’m writing can easily make that happen, I can’t cross my fingers for 1 out of 32,800,000. I have to be original. Now, go copy and paste MY title. J

b.     Personal

Honestly, people want to know YOU. It’s a weird feeling to put yourself out there online to strangers, but that’s what people like. A decade ago, everyone could hide behind their computer screen and be whoever they wanted. Now, you have the gift of being the REAL you, and have millions of people love exactly that!

Even if you are a small business owner, people want to know the passion you have!

2. Sustainability

Sustainability: “Strengthen or support physically or mentally.”

By sustainability, I mean be quick to respond, be patient, and continue regardless.

·      When you get a comment or email, respond within a few hours. Or, if you have a large business, having a online webinar people can attend at a specific time to ask questions is a great way to become personable. Make yourself available.

·      Be patient with the humans; they are only humans. They’ll follow back eventually (if your content is useful).

·      Continue posting even if progress is slow. In this day and age, the marketability online is too huge to look past. You honestly don’t have a choice.

Post smart, be patient, and be you. That’s the main thing. It may be frustrating, but not only do you have endless opportunities, you don’t have to spend thousands to reach thousands.

Get yourself a coffee, watch inspirational videos, come up with ideas, and just write.

-Lana

Social Stride

P.S.
What do you think? What aspects make a great blog/social media following? Leave your comments and questions below!